Tag Archives: Employment

Work and Social Media, Do you know the rules?

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I currently have a full time position where I work with social media all day long. While I only manage one brand, there is a lot of research that goes into finding good content to post, plan for the next week, and so on. That being said, I check Facebook about 10 times a day. While I don’t check it right when I wake up unless it is the weekend, I work with Facebook and am on it constantly. While I manage a separate page, all of the groups I monitor are linked to my personal page and in checking all of them periodically, I also check in on what my friends are doing for a couple of minutes here and there.

My company logs every site that we go on and I think it is completely ethical to do so. I know that I am being tracked because I am constantly coming across sites that are blocked while I am doing research and I know that is monitored. Ethically, I think that as long as it is acknowledged that they will be tracked it is fine. I think that while it should be common sense that everything can be tracked, I think it should be written down in an employee contract so that people really do understand the implications of what they are doing. Unfortunately, people still do not understand what they are doing when they are on social media at work.

I personally have my place of work show on my Facebook and LinkedIn page, however I am also very focused on not posting anything inappropriate on social media. I feel that I am my own brand and I am my own advocate and if I do not think it is in my best interest, I don’t post it. I don’t think posting something about having a busy day or a stressful day is a bad thing, however posting about being drunk or any kind of lewd behavior would make me think that it might just be easier to not attach anything to my profiles.

While I think that there are some policies that are more strict, I do think that there should be some kind concept of not allowing social media to overwhelm their work mainly because social media is a major distraction. While some people can handle it properly and only check things occasionally as a break, some people truly are addicted to checking and monitoring social media and it can create a really stagnant work environment where not a lot of things are getting done.

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Watch Your Reputation

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Screen Shot 2014-06-09 at 8.51.03 PMWhen it comes to reputation management, British Airways learned the hard way that social media is playing a bigger part than it used to. I have previously mentioned that Dave Carroll reached out and created a video after being upset with how his broken guitars were handled. Here is the story from Dave’s point of view. While British Airways did offer him flight vouchers and the cost of his guitar as chronicled in this article, a bigger part of that is how this got out of control before that happened.
When looking back at this, it is always easier to point out what works since hindsight is 20/20. To give you an idea of what I am talking about, this video went viral before it really got attention from the company.

So what does this mean for someone who is in charge of an online reputation? I think it should be treated just as an argument that would have occurred face to face. The first step would have been to handle this in a timely manner, since that didn’t occur right off the bat; I would start with an apology. A sincere apology can make people feel better about the situation that they are in. After that, an expectation should be set for resolution, such as, we will get back to you about this within a day, or however long the company sets as a time. As far as giving them a free ticket or paying them back for their guitars, while it may have been what would have made them happy originally, at this point and with this much media coverage it seems as though it would be British Airways trying to buy their silence. Instead of just offering money, something that usually makes people more at ease with the situation is changing policy. When any company has a situation and realizes that what they were doing doesn’t work anymore, they should change their policy and move forward instead of apologizing for the past or trying to justify their current policy.

I have never encountered this severe of a customer service problem, but a common frustration I have noticed by either myself or people around me is that companies choose to justify policies that don’t make sense. There is no need to stick to a policy that doesn’t work and customers would like to see a company work through an issue and come out with a better procedure than they had when they first began dealing with them. In this case, a change of policy when it comes to how soon people are expected to respond within would make a big difference.

The Multiple Uses of Social Media – Week 2

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Social media has changed so many different things in the business world. Not only do possible employers reach out to see exactly what you have posted in the past, and what social media sites you are listed on. Employers are now actively looking at what groups you belong to as well as when you have last posted and what kind of content is being posted. On one hand, this is very progressive since it allows companies to see who you are as a person, and to possibly connect with your personality on a deeper level. On the other hand, this means branding is even more important. I personally feel like any job interview is really an interview on both sides, just because something seems like a great fit for your goals, does not mean you will have a personality match which could be highly problematic in the long run. That is why I think it is great that job searches are becoming more transparent, but at the same time, people need to watch what they post and what is posted about them.

When it comes to branding, not only do you have to be yourself, you have to be your best self. However, that does not mean you should be fake. Just be you and tell a story. Talk about how your day went or how you are doing, truthfully. Gary Vaynerchuk says that companies should allow their employees to talk about work, which I do agree with, but he also mentions that people may get fired for what they say, which is something to keep in mind before you say whatever you want. I think anecdotes add to a persons brand and social media presence, but I would keep in mind that what you put out on the internet stays there before telling a story bashing a client. Being able to be the best you, while still keeping in mind who will be viewing it is the best way to connect and grow a brand but still maintain respectability that can lead to a new job or career path.

Besides branding and maintaining your persona while still being professional a strategy needs to be put in place so you can grow your social base. Unfortunately, it seems that this sometimes takes time to figure out. Especially when it comes to the give and take of posting. People want to hear from you, but not necessarily too often. The key is to not only find a happy medium but to create quality connections so that not only are you posting, but so that your community can respect your posts and reach out to you.

– How are you building your brand?

– Do you agree with Gary Vaynerchuk that employees should be able to say what they want about work?

– Do you think that potential employers should be reaching out to people based on their social media presence?

Chime in and let me know what you think!