Category Archives: Twitter

Social Media Misinformation

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When people see information on Twitter, even if they are on the platform every 20 minutes, there is a high chance is something is shared and it is incorrect, people will not see the corrected information. People want to be the first to share information, however if that information is unverified, they are just sharing the problem. While some people do take the time to post a retraction through social media, or a new post that reaches out to people with the truth, that is few and far between.

Ethically, that can be a major problem for people who are out and sharing the information and for the people consuming it. When it was the Boston Bombing, people were hurt by the misinformation. There were a lot of people who were hurt and upset and by sharing information out that is incorrect, it just grew the cycle. Here is an article that speaks about all of the different kinds of misinformation and how it is spread not only during the Boston Bombings, but during the Sandy Hook shootings as well. Below is a map of the most used hashtags during the Boston Bombing time period. These led to people connecting and finding information out, however, it also led to people connecting and trying to find the truth from the misinformation.

Twitter-mapWhen it comes to ethics, there is always a chance that companies will capitalize on a tragedy with targeted marketing. However, when it happens, people traditionally get highly offended and call companies out on it. There are times when people commend companies for being quick to capitalize on an event, such as when Oreo quickly got an image out during the Superbowl power outage. It was considered brilliant by many! However, at the same time, when Ford thanked the Boston Bombers emergency responders, on Twitter it was quickly deemed self serving.

Looking at that link, I do think that it was a self serving image. While I think that what Ford was trying to do was done with the best intentions, there was a certain lack of thinking things through correctly. Ethically, showing their own cars during a tragedy, probably was not the best idea, however, thanking the responders for doing a great job, was a great idea. At the same time, execution is everything and when things are done, they can’t be undone, social media posts included.

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Work and Social Media, Do you know the rules?

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I currently have a full time position where I work with social media all day long. While I only manage one brand, there is a lot of research that goes into finding good content to post, plan for the next week, and so on. That being said, I check Facebook about 10 times a day. While I don’t check it right when I wake up unless it is the weekend, I work with Facebook and am on it constantly. While I manage a separate page, all of the groups I monitor are linked to my personal page and in checking all of them periodically, I also check in on what my friends are doing for a couple of minutes here and there.

My company logs every site that we go on and I think it is completely ethical to do so. I know that I am being tracked because I am constantly coming across sites that are blocked while I am doing research and I know that is monitored. Ethically, I think that as long as it is acknowledged that they will be tracked it is fine. I think that while it should be common sense that everything can be tracked, I think it should be written down in an employee contract so that people really do understand the implications of what they are doing. Unfortunately, people still do not understand what they are doing when they are on social media at work.

I personally have my place of work show on my Facebook and LinkedIn page, however I am also very focused on not posting anything inappropriate on social media. I feel that I am my own brand and I am my own advocate and if I do not think it is in my best interest, I don’t post it. I don’t think posting something about having a busy day or a stressful day is a bad thing, however posting about being drunk or any kind of lewd behavior would make me think that it might just be easier to not attach anything to my profiles.

While I think that there are some policies that are more strict, I do think that there should be some kind concept of not allowing social media to overwhelm their work mainly because social media is a major distraction. While some people can handle it properly and only check things occasionally as a break, some people truly are addicted to checking and monitoring social media and it can create a really stagnant work environment where not a lot of things are getting done.

Old Navy and Customers

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This week I decided to take a look at how Old Navy was connecting with their customers. I look at both their Facebook and Twitter account to see how they responded to any and all customer interactions.

Facebook:

Screen Shot 2014-05-26 at 11.17.40 AMLooking at their Facebook page and seeing all of the customer interactions that were answered and the ones that were ignored, it is interesting to see how they choose to portray their customer voice. I have seen that Old Navy does make an effort to post in an upbeat and friendly manner and that they offer help and assistance when they can and explain when it was a mistake on the customer end nicely. However, they don’t respond to every comment. There are a lot of comments that go unanswered. I am wondering if part of that is because they have multiple people answering comments on the same post. I think for their purposes, it would make more sense to assign a person to each post to ensure that every comment was answered. I am sure for the people who are commenting and seeing their questions or concerned ignored, it is very upsetting. I think that they are doing a great job of speaking in a consistent tone, but the majority of their posts are selling to customers. I think it would be great if they added more informational posts about outfits since those get a lot of comments and may end up selling pieces that people want without directly offering a sale or discount.

Twitter:

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When it comes to Twitter, I think Old Navy does a much better job of not only reaching out to people who are commenting on their posts, but also sharing posts that they are tagged in. This shows how they are interacting and connecting to people and making sure that they make their customers feel heard. I think it is very important to consistently make people feel as though they are being heard, and by Old Navy retweeting or making something a favorite, it is a simple way to accomplish that. I still think that they need to not consistently sell to the people connecting with them online. It is something that can be a huge turn off to people who are not huge fans of the company.

 

While this company has been able to consistently keep a warm and friendly voice when posting and when interacting with people, they have not hit the right amount of how often they should be selling a product and how often they should be posting other interesting tidbits. I think that if they were able to  branch out their posts they would be doing a lot better when it comes to connecting with customers and gaining new followers.

Results of my First Survey!

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surveyWhen I first set out to make this survey, I was hoping for a LOT of engagement, interaction and people taking my survey. This is not what happened, at all. I shared this survey on Facebook, LinkedIn, and Google+. Between those three social media platforms, I have 1,500 connections. While there is some overlap, I can still safely say that I have 1,000 connections. I received 96 completed survey results. This is after friends of mine shared the survey as well, which brought the amount of people who saw my survey up to 2,500. This means that the amount of people who saw me or a friend of mine request survey results and completed the survey is 0.038%. WHAT?! While I knew that it would be hard to get people to take my survey, I really didn’t think it would be THIS hard. Especially since I was asking about social media, on various social media platforms.

Results:

Of the 96 people who took my survey, 21 were male and 75 were female

8% of people fell between 18-22 years old, 40% of people were between 23-27, 14% were between 28-32, 14% were between 33-37, 5% were between 38-42, 3% were between 43-47 and 16% were over the age of 48

60% had a Bachelor’s Degree, with 15% with a Master’s Degree and 13% only finished some college

77% of people did not have children, with 23% having children. Of that, 41% have only one child and 36% have 2 children

97% of people do use social media platforms, with 3% saying no they did not use social media platforms

Of the people who do use social media, 92% use their real names while 8% use fake names, when asked why a fake name would be used, the biggest response was that it was due to privacy concerns and not wanting their company to be able to find them on social media

When asked how please people are with the privacy level of the content an individual themselves places on social media, the results are: Screen Shot 2014-02-02 at 9.44.34 PM

I find this very interesting since so many people constantly complain when a new Facebook feature has been added that changes the privacy settings. The fact that only 21% of people are displeased in some way means that the people who get very upset about privacy and complain about it ad nauseam does not necessarily mean that they will partake in a survey.

So how often are people using various social media platforms?

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While I am not shocked that Facebook is used the most, I am a little more surprised that more people are not using Twitter, LinkedIn, Pinterest or Instagram. I knew that Myspace and Google+ would be a long shot, but I really thought that more people would use the other social media platforms more.

Put the social media platforms in the order of your preference

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I put this question in as a safeguard against lying. For instance, if all of a sudden Myspace had come up as the third or fourth preference I would know that people were not paying attention to what they were choosing as an option. However, I think that these results match the previous results very well, which means that people didn’t lie! I am excited about this since I was very nervous of whether or not people would be honest.

While I am thrilled that I got these results, I do realize a lot of mistakes that I made that I could fix in the future. I missed a lot of data gathering information when I did not ask more about age groups, education levels, or even offer more social media platforms. I completely forgot to include YouTube or Tumblr. I know there are a lot more social media platforms, but those two are pretty popular and should have been included. I think that learning to include more questions, as well as figuring out exactly what information I want would help me a lot so that I would really be able to pinpoint the information that I wanted to know. Let me know what you think!

Social Media Survey

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This week I worked on creating an online survey. Since I am focused on learning more about social media platforms, that was what I decided to focus on. I want to know more about why people choose to connect on various social media platforms. For instance, I use my Facebook to connect with people, my Pinterest to learn new things that I can buy or create, LinkedIn to grow a professional network, Instagram to see my friends pictures and to log my weight loss journey and my life, Google+ to connect with more people and Twitter to see what other people are talking about.

However, I know that not everyone uses their social media platforms the same way. Some people use them for completely different reasons and others don’t use some of them at all! That is why I would like to learn why people are using or not using various platforms. I also would like to learn how often people use the sites. I may think using a site “frequently” means using it daily, while the same wording may mean using it weekly to someone else. That is why I was careful to use intervals when asking how often people use the various sites.

Screen Shot 2014-01-27 at 5.42.56 PMI also asked people to put the social media platforms in the order of their preference so that I can have an idea of which ones are preferred. Another aspect of what I want to learn with this survey is how many people complete a survey. I made this survey fairly short, only 15 questions, but I think it will be interesting to see how many people just stop in the middle of the survey. I included two open-ended questions to see if that is what prompts people to exit.

I also made sure that I used various scales so that I could tell if people were actually paying attention to what they were choosing, or if they were just selecting things at random to quickly finish. I am hoping that people will be truthful, since it is a really quick and easy survey!

However, I know that not everyone will be, it is an unfortunate fact of survey results.

In the end I am hoping to learn a lot from my results, but the truth is that I have already learned a lot just making the survey! I had never made a survey before and it is a really difficult process. Thinking of the questions and how to word them is very complicated. Another problem I now realize is forgetting things. For instance I realize that I didn’t include YouTube, which is a social media platform. Well, you know what they say, hindsight is 20/20.

If you would like to take the survey to help me out, you can here.

Also, feel free to chime in below and let me know what you thought!!

Measuring Success

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measuring_successBefore this week I thought that any measure of interaction was a measure of success. To some extent, I still do. However, I now know that there are a lot of other tools that I can use to define success in order to truly gauge how I am doing when it comes to social media.

Peter Odryna talks about what the most important steps are for landing a client with social media research. One of the concepts that truly stayed with me is the idea of watching trends. I know that Twitter and other social media platforms will let you know what is trending, but I haven’t always known what to do with it. Now though I realize that you can use trends in two ways, one is to be able to jump in on the conversation and the other is to watch what is going on so you can monitor what is important to people and be able to do more research to know as much as you can about an important topic.

Why does keeping up with trends matter? Nils Mork Ulnes talks about how important analytics are when it comes to discovering what matters to potential customers and prospects in order to truly understand what they want to know about, hear about, and care about. When customers know that the businesses they are working with, it gives them a feeling of power and connection that not only has them connect back to the company, but excites them to share as well.

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I was so excited when Staples replied to me about a product I bought! I not only shared this with some other social media students, I talked about it in my own personal life as well. I shared it on Facebook and showed people what I bought, it was a really nice experience to have a company take notice of what I said and respond. I had reached out to a few other companies and had received nothing as a response, so this made a big impact with me. That is one of the reasons I believe paying attention to what is trending with people and potential customers is so important. Everyone has something to say and wants to feel as though their thoughts matter, just acknowledging them can have such a meaningful impact on who they decide to work with in the future.

So how do you use social media metrics to define and measure success? There are a lot of ways that you can look at different pieces of your own social media influence. Ian Cleary talks about 7 different ways to track links some are free, while others you need a membership to use. The only one that I have any kind of knowledge about is bit.ly. With bit.ly you can shorten extremely lengthy links so that you can fit them in your tweets. However, since you can also use bit.ly to see where your links were shared it makes sense to use them even when you don’t need to shorten the link for a character limit. This is one great way to determine how often your link is being shared and one which platform you are connecting the most on. This is a great way to monitor how you are doing and on which platforms you can use to engage more and which platforms you need to tweak your methods to get better engagement.

One thing I always like to keep in mind is that even though I am focusing on using social media, each platform is different. Something that works well on Twitter might need more of an in depth explanation on Facebook or Google+. Also, even though visuals should be used for better engagement on all platforms, what is posted on Instagram doesn’t always work with what is posted on Pinterest even though they are both visual platforms.

Another way to keep track of what is working and what isn’t is by using Klout. Ian Barker talks about how Klout measures influence across every platform that you link to it. It gives you a score from 1-100 that will vary depending on your current activity and engagement from other people. I do like Klout, but I recognize that it is only one measurement of influence. There are a lot and as I grow I know that I will have to use various tools in order to measure my own success.

So how do you measure your success? What tools do you use to track engagement?

Do you connect with followers differently on different platforms or do you use the same posts and information on every platform?

Pinterest, YouTube and Vine, which is your favorite?

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Screen Shot 2013-09-24 at 9.16.15 PMThis week our focus is on visual platforms and how to use them to grow your company. One of the platforms discussed is Pinterest. Kathleen Davis talks about why it is important for your business to be present, explaining that “Pin-It” buttons get 10 times more clicks that “Tweet This” buttons. That is incredible! We have been learning how Twitter is such a great live feed updating platform, but when it comes to sharing content it seems that Pinterest is the way to go! Part of this stems from the visual aspect of Pinterest, I don’t see why people would want to tweet about their dream home, but building it on Pinterest is fun! This happens with a lot of various topics such as Food and Drink or Home Decor. Roye Okupe also points out that in January 2012 other than Facebook time was most spent on Tumblr and Pinterest. The two platforms has people spending an average of 89 minutes per visitor, the next highest was Twitter at an average of 21 minutes per visitor. That is a huge difference and that alone should create enough of a reason to be on Pinterest. I am on Pinterest and I love it! I planned parts of my wedding from that site alone. It really is a great place to connect and find great ideas and new things to do.

Another incredibly important platform is YouTube. Rich Brooks explains why it is so important to be creating videos and housing them on YouTube. This makes a lot of sense, since she points out that people may not find your website and go to it to watch a video, but it can come up in the search results on your YouTube channel. I have always been hesitant to create videos, especially about social media since I know that so many videos are just funny or whimsical, but it seems I have to embrace the way of the future and figure out how to make short content videos to help grow my presence.

John Swartz talks about an incredible point, that potential consumers trust YouTube more than Facebook. This I can completely understand. I think it makes sense that people want to see someone using the product before they make a purchase. If you can see something you can believe it. On Facebook if you see a before and after snapshot that is all it is, but if you see a before and after slideshow on YouTube you can see much more information.

Screen Shot 2013-09-24 at 9.24.33 PMI included this infographic to give an idea of the differences between Vine and Instagram. I use Instagram a lot more, mainly because I enjoy taking pictures rather than having the creativity to come up with videos. However, Vine has really taken off, I am just becoming acquainted with Vine. I have to say though, I find it hilarious. I have enjoyed watching various videos, and judging from the comments that are up in the hundreds and thousands, a lot of people are enjoying Vine. Nick Cicero tells us that 5 Vines are tweeted every second and that is a huge number that will help this platform grow even more.

Some things to think about, do you think you would be able to use the 6 second Vine format to grow your business? Do you have any ideas on how will you present your business on Pinterest?