When watching the KLM Airlines video it is apparent that the company is truly reaching out to their customers in a genuine way. It seems to make a huge difference, and I wish more companies would adopt this customer first attitude. I have reached out to many companies through Twitter and have been ignored time and again. I know that it is hard to respond to everything, but ignoring people is not the way to build a following or an audience.
I truly think that when it comes to building relationships, trust is important as well as consistency and engagement. Ensuring that you are connecting consistently with people so that they can rely on you is a key way to become an influencer. For me, personally, I have tried to post content, whether it is my own or not that I think is relevant or interesting in order to show how I am not constantly promoting myself, but social media in general. I also make an effort to respond to all posts or comments in a timely manner so that people know that I am listening to what they say, as well as favorite when I have been spoken about in a positive manner so that people know I am aware of what is going on.
I do constantly try to write in a conversational manner, in my blog posts and on my various social media platforms. Something else I have tried to do in the past is connect with people through various groups and join in on conversations to talk to people that way. Sometimes that has resulted in making a connection, and sometimes it doesn’t, however it always is nice to converse with people and learn more about what other people think about social media.
When it comes to customer service and how to deal with a customer, I have always been incredibly courteous, however, just like through text messages, sometimes it is hard to be read correctly. I think that when it comes to answering anything through social media, it is hard to establish a voice and people have to be extra courteous to ensure that their words are not misconstrued. I personally have had to re-read things at times to make sure that I am truly understanding what is being said, and the tone it is being said in since language written online can be confusing.