Two people that have gained my trust on Instagram are MShell and Erin Morgan. Both of these women have done different things that have earned my trust through their pages. First of all, I am interested in health and fitness and both of them are focused on that area as well.
I follow and trust this woman because she has proven time and again how honest she is. She is funny, honest and really shows people the struggles that she goes through physically, emotionally and mentally when working on her body and deciding if she was going to compete in a show or not. Does she gain anything from it? No, not unless I decide to become a client, which at some point I might do, or if I decide to purchase some of her clothing, something else I might do. However, she does not know what her followers will do and she gives them shout outs and reaches out to connect with them anyway. That is one of the reasons I really do trust her, since she gives her followers an honest portrayal of her life.
I trust Erin because she constantly shows what she does and gives hints and tips for people to follow. I think that she is always honest about her struggles and frustrations when it comes to being healthy and losing weight, and I value that. She does not gain anything from me unless I become a client of hers, which I don’t think I will, but she does provide her followers with motivation and tips whether or not they are her clients.
Both of these women are people that I would like to emulate, which is one of the reasons I trust them and believe in what they do. If I wasn’t interested in what they were posting about, or if I thought they were being fake or dishonest, I would stop following them immediately. I would also stop following them if I felt that they were only self promoting. However, that is not the case. A benefit they do get from me, without even knowing it, is that when people ask me who I follow for health tips, I automatically recommend them. Word of mouth is still an important tool and it can help increase followers on a regular basis. It is important to remember that human face to face interaction can translate into a gain on social media at any time.