Monthly Archives: January 2014

Social Media Survey

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This week I worked on creating an online survey. Since I am focused on learning more about social media platforms, that was what I decided to focus on. I want to know more about why people choose to connect on various social media platforms. For instance, I use my Facebook to connect with people, my Pinterest to learn new things that I can buy or create, LinkedIn to grow a professional network, Instagram to see my friends pictures and to log my weight loss journey and my life, Google+ to connect with more people and Twitter to see what other people are talking about.

However, I know that not everyone uses their social media platforms the same way. Some people use them for completely different reasons and others don’t use some of them at all! That is why I would like to learn why people are using or not using various platforms. I also would like to learn how often people use the sites. I may think using a site “frequently” means using it daily, while the same wording may mean using it weekly to someone else. That is why I was careful to use intervals when asking how often people use the various sites.

Screen Shot 2014-01-27 at 5.42.56 PMI also asked people to put the social media platforms in the order of their preference so that I can have an idea of which ones are preferred. Another aspect of what I want to learn with this survey is how many people complete a survey. I made this survey fairly short, only 15 questions, but I think it will be interesting to see how many people just stop in the middle of the survey. I included two open-ended questions to see if that is what prompts people to exit.

I also made sure that I used various scales so that I could tell if people were actually paying attention to what they were choosing, or if they were just selecting things at random to quickly finish. I am hoping that people will be truthful, since it is a really quick and easy survey!

However, I know that not everyone will be, it is an unfortunate fact of survey results.

In the end I am hoping to learn a lot from my results, but the truth is that I have already learned a lot just making the survey! I had never made a survey before and it is a really difficult process. Thinking of the questions and how to word them is very complicated. Another problem I now realize is forgetting things. For instance I realize that I didn’t include YouTube, which is a social media platform. Well, you know what they say, hindsight is 20/20.

If you would like to take the survey to help me out, you can here.

Also, feel free to chime in below and let me know what you thought!!

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Nike and SEO

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Nike - MotivationThis week we looked at different Search Engine Optimization or SEO tips. We learned how companies excel and how they really drop the ball sometimes. I decided to look at a huge company, Nike and see how they were doing when it came to SEO. I chose Nike, since when I think about the company it inspires me with a whole host of motivational thoughts when it comes to working out and bettering myself through physical fitness.

These are the key words I chose to look up:

1 – Fitness clothing – did not show up on the first 20 pages

2 – Sneakers – showed up on page 2

3 – Just Do It– showed up on page 1, second link down and at the top of the page showed this

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4 – Athlete – Did not show up on the first 20 pages

5 – Athletic Clothing – Showed up on page 4

6 – Fitness Accessories – Did not show up on the first 20 pages

7 – Workout Accessories – Did not show up on the first 20 pages

8 – Workout Clothing – Showed up as the last link on the first page

9 – NFL Clothing – Showed up midway through the first page

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10 – Sportswear – First link on the first page

So what does this mean for Nike? Well, honestly it is a bit disappointing. I can’t figure out why so many keywords wouldn’t be in the keyword section of the HTML coding when it should be. All of the key words and phrases I looked for are things that pop to my mind when thinking of workout clothing and accessories. Here is the actual HTML coding for Nike’s website:

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The coding is showing keywords such as “sports, training, athletes, shopping, Just Do It.” I am really shocked that there were not more keywords about clothing or accessories. Nike mainly sells sneakers and clothing and yet even for sneakers they showed up on the second Google result page. Most people who search, 92% only stay on the first page of Google results. If you aren’t on the first page of results when looking up a keyword you are losing a lot of possible consumers. While Nike is doing really well and may not be missing the extra business, I highly doubt that they would be okay with knowingly turning customers away, which is what they are doing when they don’t show up at the top of Google search results.

I would highly recommend that Nike take a second look at what they are putting forth asĀ  a priority when it comes to their website coding so that they show up higher in rankings moving forward.