This week the reading focused on engaging with our audience. While there were many different ways that were brought to light, some stuck with me more than others. Guy Kawasaki spoke about how something to keep in mind was showing restraint when it comes to self-promotion. This spoke to me since I agree wholeheartedly that when someone constantly sells themselves to me, I not only want to tune out, I de-friend someone, or un-follow them. Another great point that Guy makes is finding good content and getting it out there while it was trending or on the verge of trending. Dave Kerpen speaks about how important content is as well. Dave points out that it isn’t about just finding content, but finding content that is relevant to what you do while not shouting what your company does. It seems like a fine line to walk, being able to provide information while not soliciting business directly.
Craig Silverman spoke about how finding good sources and reading will lead to creating good content on your own. This is something that is incredibly hard to do, in my opinion. Craig speaks about how hard it is to create content and how it is done by repeating the process over and over. Pam Moore’s article was about “50 Ways to Energize Your Social Media Community & Audiences”, this article provided me with a lot of great information, but what I found interesting is that all these articles tied together. Pam also spoke about how leaving your own blog and visiting others will help you. I agree! It seems like all of these people not only encourage your own content and writing, but by reaching out and finding content that other people write, it is a great way to communicate with new people and also learn new things. It is a way to find new content to talk about, while not promoting your own business directly or staying stagnant.
Lastly we read an article by Brian Solis that spoke about how much has changed over time when it comes to how the internet is used in an infographic called The Conversation Prism. He talks about how by looking at this it can not only validate social media, but it also shows different ways to use the Prism to explore new ways to reach out to people. When I look at the Prism I am astounded by how much more information there is out there. Every time I think I may be getting proficient in something, it shows me that there are so many more things I have yet to even explore. It stands by what everyone has talked about, realizing that there is so much content and that in order to be educated, we have to educate ourselves. Do you ever find the amount of information out there on social media daunting? How do you find your own content? Do you stick with only content about your field or do you branch out? Feel free to chime in and let me know what you think!