Social media has changed so many different things in the business world. Not only do possible employers reach out to see exactly what you have posted in the past, and what social media sites you are listed on. Employers are now actively looking at what groups you belong to as well as when you have last posted and what kind of content is being posted. On one hand, this is very progressive since it allows companies to see who you are as a person, and to possibly connect with your personality on a deeper level. On the other hand, this means branding is even more important. I personally feel like any job interview is really an interview on both sides, just because something seems like a great fit for your goals, does not mean you will have a personality match which could be highly problematic in the long run. That is why I think it is great that job searches are becoming more transparent, but at the same time, people need to watch what they post and what is posted about them.
When it comes to branding, not only do you have to be yourself, you have to be your best self. However, that does not mean you should be fake. Just be you and tell a story. Talk about how your day went or how you are doing, truthfully. Gary Vaynerchuk says that companies should allow their employees to talk about work, which I do agree with, but he also mentions that people may get fired for what they say, which is something to keep in mind before you say whatever you want. I think anecdotes add to a persons brand and social media presence, but I would keep in mind that what you put out on the internet stays there before telling a story bashing a client. Being able to be the best you, while still keeping in mind who will be viewing it is the best way to connect and grow a brand but still maintain respectability that can lead to a new job or career path.
Besides branding and maintaining your persona while still being professional a strategy needs to be put in place so you can grow your social base. Unfortunately, it seems that this sometimes takes time to figure out. Especially when it comes to the give and take of posting. People want to hear from you, but not necessarily too often. The key is to not only find a happy medium but to create quality connections so that not only are you posting, but so that your community can respect your posts and reach out to you.
– How are you building your brand?
– Do you agree with Gary Vaynerchuk that employees should be able to say what they want about work?
– Do you think that potential employers should be reaching out to people based on their social media presence?
Chime in and let me know what you think!